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At Fletcher, we’ve spent over 35 years helping companies win with deep, tailored research. But the world has changed. Teams are moving faster. Budgets are tighter. The appetite for drawn-out projects is shrinking...

We recently hosted a webinar on AI and competitive intelligence. Before I share some of the big takeaways, I want to note for the record that it is April 2026, because this conversation will mean something different in six months. That's just the world we're operating in right now!

In my time leading the Life Sciences Practice Area at Fletcher, I’ve seen just how vastly differently organizations choose to anchor their CI efforts. Some operate absent a formal CI function at all, while others are in the infancy stages of a more formidable buildout. And then there are the companies that have made substantive investments altogether, standing up full departments and giving CI a real seat at the executive table.