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At Fletcher, we’ve spent over 35 years helping companies win with deep, tailored research. But the world has changed. Teams are moving faster. Budgets are tighter. The appetite for drawn-out projects is shrinking...

In the CPG world, competitive intelligence is often focused on the obvious: pricing, packaging, distribution, and marketing. All important, but incomplete. What truly differentiates leaders in this space is understanding how competitors actually produce what they sell.

Biotech and pharma are no strangers to understanding the risks associated with innovation. In fact, their very existences are defined by feeding rich pipelines of developing new targets and thus, birthing new breeds of therapeutic classes and competitors.