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At Fletcher, we’ve spent over 35 years helping companies win with deep, tailored research. But the world has changed. Teams are moving faster. Budgets are tighter. The appetite for drawn-out projects is shrinking...

The Competitive landscape will not wait for you. Buyers change. Competitors reposition. Sales cycles compress. And yet many organizations are still relying on slow, reactive, or incomplete intelligence to guide critical decisions.

In the CPG world, competitive intelligence is often focused on the obvious: pricing, packaging, distribution, and marketing. All important, but incomplete. What truly differentiates leaders in this space is understanding how competitors actually produce what they sell.