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At Fletcher, we’ve spent over 35 years helping companies win with deep, tailored research. But the world has changed. Teams are moving faster. Budgets are tighter. The appetite for drawn-out projects is shrinking...

In today’s market, no one is waiting for you to catch up. Product cycles are shorter, innovation moves faster, and competitors you’ve never heard of can suddenly redefine your category. That’s why more companies — from Fortune 5000 R&D leaders to product marketing teams — are turning to competitive intelligence firms not just to collect data, but to make sense of it.

Organizational behavior can be effectively modeled by team sports, offering two distinct perspectives for structuring Competitive Intelligence/Market Intelligence (CI/MI) units...