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Something New Is Coming: Fast, Focused Primary Competitive Intelligence
At Fletcher, we’ve spent over 35 years helping companies win with deep, tailored research. But the world has changed. Teams are moving faster. Budgets are tighter. The appetite for drawn-out projects is shrinking...
Erik Glitman
Jun 30, 20252 min read
Thinking Global, Acting Local: Benchmarking the Welcome at London's Five-Star Hotels
Fletcher UK has managed a primary experiential survey benchmarking the welcome at London's top 100 five-star hotels, and the results now form The Welcome Index 2026. To understand why the welcome matters so much, it helps to start with the global picture.
Gordon Donkin
Oct 205 min read
Sales Engagement: What a Competitor's Sales Process Can (and Can't) Tell You
Going through a competitor's sales process is one of the most direct ways to see how a rival actually competes. In B2B tech, competitive mystery shopping puts you in front of their sales team, where you hear their pitch, their pricing, and their take on you firsthand.
Mark Gigliotti
Oct 154 min read
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