Erik Glitman

In the CPG world, competitive intelligence is often focused on the obvious: pricing, packaging, distribution, and marketing. All important, but incomplete. What truly differentiates leaders in this space is understanding how competitors actually produce what they sell.

Today’s business environment, markets shifts happen almost daily. New competitors appear out of nowhere, and customer expectations change overnight. For leaders, making smart decisions isn’t just beneficial—it’s make-or-break. That’s where competitive intelligence (CI) becomes a strategic advantage.

In today’s fast-paced business environment, staying ahead of the competition is more challenging than ever. Companies must not only understand their own strengths and weaknesses but also keep a close eye on their competitors and market trends. This is where market intelligence and competitive intelligence come into play. These tools provide the insights necessary to make informed decisions, anticipate market shifts, and seize opportunities before others do. Understanding the Importance of...