Services & Capabilities 

Primary research is the backbone and foundational element of all the work that Fletcher does. We scour the internet and invest in databases like everyone else, but our real value proposition and key differentiator is our unique ability to identify and engage subject matter experts in deep, relevant conversations.

We believe that some of the most critical intelligence lies in the brains of experts-and so we interview those experts, versus simply relying on published sources. Secondary research may be used to develop a baseline of knowledge from publicly available sources, but real conversations provide the most powerful information and actionable intelligence.

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*Primary is current and often forward-thinking (i.e., perspectives) versus historical.