Competitive Insights
Turn Market Awareness Into Competitive Advantage
Drive smarter strategic decisions with Competitive Insights from Fletcher built on primary research, expert interviews, and real-world context that goes far beyond dashboards and data dumps. ​
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Fletcher’s Competitive Insights services are built to help you see deeper, act faster, and beat rivals at their own game.
What Are Competitive Insights?
Competitive insights are the actionable understandings you need to outthink competitors, anticipate moves, and make confident strategic decisions. Unlike basic competitor data or scraped intelligence, Fletcher’s Competitive Insights combine expert-led primary research with rigorous analysis to explain what’s happening, why it matters, and what to do next.
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Modern competitive insights answer questions like:
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Who are your key competitors — and what drives their strategic choices?
What strengths, weaknesses, and shifts should you care about?
How do competitors position products, teams, and go-to-market plays?
What actionable recommendations will help your teams win?
Our Competitive Insight Solutions
Competitor Profiles
A comprehensive, executive-ready view of a specific competitor’s strategy, positioning, pricing, strengths, weaknesses, and future direction. These profiles draw on primary interviews and expert context, not just public filings or scraped data.
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Deliverables may include:
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Competitor business model and go-to-market motion
Strategic priorities and roadmap signals
Pricing practices and sales tactics
Strengths, weaknesses, opportunities, and threats (SWOT)
Implications for your strategy and execution plan
Ideal for: Product teams, sales leadership, corporate strategy stakeholders.
Deep Dives
Need more than a profile? Deep Dives explore broad competitive topics or multiple competitors across specific areas like pricing, product features, hiring patterns, ecosystem partnerships, technology investments, or emerging threats. These are research-intensive engagements that surface layered insights and hypothesis-tested conclusions.
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Use cases include:
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Multi-competitor feature comparison
Market segment analysis (e.g., emerging tech trends)
Strategic topic analysis that influences roadmap decisions
Ideal for: Product marketing, corporate strategy, competitive operations teams.
Battlecards
Battlecards are tactical, sales-ready playbooks that empower revenue teams to win more deals. Fletcher’s battlecards are crafted from real buyer intelligence, competitive analysis, and sales-verifiable insights — not generic matrices.​
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Key sections include:​
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Competitor positioning vs. your offering
Top differentiators and weakness exploitation
Buyer objections and proven counter-talk tracks
Proof points and win themes validated by interviews
Ideal for: Sales enablement, revenue ops, SDR/AE teams.
Conference & Event Coverage
Industry events are gold mines for real-time competitive signals — if you know how to harvest them. Fletcher’s Conference Coverage delivers strategic and tactical intelligence from major tradeshows, symposiums, and global gatherings, with expert summaries.​
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Highlights include:​
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Product reveals and strategic shifts
Competitive activity and go-to-market cues
Emerging partner and ecosystem developments
Early trend signals before they hit public feeds
Ideal for: Competitive intelligence teams, product leaders, strategy planners.
Why Fletcher’s Competitive Insights Drive Real Business Impact
Not all competitive insights are created equal. Fletcher’s approach is grounded in primary research, expert interviews, and multi-source validation, giving teams verified intelligence instead of assumptions or recycled data.
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Every insight is translated into clear strategic and tactical implications, making it immediately useful across strategy, product, and revenue teams. The result is intelligence that helps organizations win more deals, inform product decisions, anticipate competitive moves, and reduce strategic risk.
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This is competitive insight designed to drive confident decisions — not just fill slides.
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What Our Clients Say
Director of Competitive Intelligence, Leading Cybersecurity Software Development
“We like that the Fletcher team is responsive and knowledgeable. We are especially impressed with how [the Fletcher team] can speak about our complicated business. The quality of research and the first-hand accounts from interviewees have served us well in thinking about things differently."
Get in Touch
For further details on our full range of capabilities, please send us a note. We will respond within 24 hours.