Mark Gigliotti

The post-pandemic, AI-disrupted workplace has handed CI leaders one of their toughest operational challenges: chronic, compounding turnover. Senior analysts vanish mid-project. Sales orgs cycle through reps faster than battlecards can be updated. And with every departure, hard-won intelligence walks out the door.

We recently hosted a webinar on AI and competitive intelligence. Before I share some of the big takeaways, I want to note for the record that it is April 2026, because this conversation will mean something different in six months. That's just the world we're operating in right now!

Let’s be honest: Most battlecards are digital paperweights. They are built with good intentions, filed into a content system, and promptly ignored. But there’s a new twist to this old problem. When a high-stakes deal gets intense, reps aren't just falling back on instinct, they are turning to AI.