All Posts

Sales Enablement Intelligence (SEI) sits at the intersection of competitive intelligence, market intelligence, and customer intelligence. At its best, SEI is not about giving sales teams more information. It is about giving them the right intelligence, at the right time, to improve the outcome of a specific opportunity—while providing brand and strategy teams with the insights needed to strengthen longer-term products, services, and market strategies.

With traditional IPO pathways staying tightly constrained, reverse mergers have shifted from a backup plan to a clear growth strategy across biopharma. Over the past two weeks alone, two high-profile deals highlighted how management teams are using creative capital structures to keep high-value pipelines moving.

For most of my career in competitive intelligence, the hardest part of the work was getting the information. Finding it, verifying it, and putting it in front of a decision maker before it went stale. That problem has not gone away, but it has changed shape. AI can now surface in seconds what used to take an analyst days. Which raises a new question for everyone in this field: if gathering is getting easier, what is the CI practitioner actually for?