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Let’s be honest: Most battlecards are digital paperweights. They are built with good intentions, filed into a content system, and promptly ignored. But there’s a new twist to this old problem. When a high-stakes deal gets intense, reps aren't just falling back on instinct, they are turning to AI.

We are living through tumultuous times in geopolitics. Old wars are grinding on, whilst new conflicts erupt daily. Across the UK, Europe, and beyond, these conflicts impact local stability, disrupt markets, and combine to create global turmoil that deeply affects people’s lives.

Advanced analytics for fraud detection and risk scoring are no longer the domain of insurtech startups alone they are table stakes. What’s new is the degree to which AI is now embedded across core carrier workflows, from underwriting and pricing to claims processing and policy servicing.