Social Media for B2B

Las Vegas, NV — www.marketingpower.com

Like it or not, social media is playing an ever more important role in the B2B decision making and sales process. As a B2B marketer, having command of the social media tools that are most relevant in the enterprise class sales and marketing environment is critical to the success of your future. B2B Social Media is for the marketer who is in a business-to-business marketing setting seeking to get a social media marketing program in place or is looking to take their social media success to the next level. B2B Social Media will teach you how to drive leads, revenue and repeat business through social media by engaging advocates, influencers and purchasers who are not just engaging online but energizing your bottom line.You’ll learn advanced strategies and tactics for reaching business buyers and building a long-lasting online community around your organization using the best practices in social media. You will also learn how to take social media beyond marketing and acquire the tools you need to deputize your sales team and front-line employees for enterprise-wide social media engagement.

Finally, you’ll build a multi-channel social media campaign, social media metrics dashboard and engage in case-based problem solving with a high-energy group of marketing peers that are keen to take their social media programs up a notch or two.