5th Bio/Pharmaceutical Summit on Managed Care Marketing

Maximize Market Access Through Strategic Interactions

A managed markets marketing plan and channel strategy is critical to launch success.  In light of recent changes in the managed markets environment including healthcare reform and the rise of consumer-driven healthcare, it has become crucial that pharmaceutical and biotech companies understand not only which payers are most valuable to them but also what messages and value propositions drive decision makers.
 
Hear from bio/pharmaceutical and managed care organizational leaders on the following topics being researched:

• The impact ACOs will have on your marketing strategy
• Uncertainties of the market due to healthcare reform
• Partnering with MCOs to increase patient adherence to improve market access
• Pricing and reimbursement strategies for specialty drugs
• Redesign your managed care marketing strategy
• Utilizing Comparative Effectiveness Research in your marketing strategy
• Utilizing Comparative Effectiveness Research in Your Marketing Strategy