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Using Competitive Intelligence To Drive Business Strategy
Posted by admin on July 27, 2010
Williston, VT, July 27, 2010 – Fletcher/CSI, LLC, global leaders in providing high impact competitive intelligence and strategic consulting, announced today the company will present Using Competitive Intelligence to Drive Business Strategy at the 2010 New Product Innovation, Design & Development for Health Plans Conference in Chicago, IL on September 29th, 2010.
In this interactive workshop, Lisa Hicks, Fletcher/CSI’s Vice President, Insurance Strategies, will focus on how health plans across the country are using competitive intelligence and sophisticated analytical tools to develop strategies that align with best practice approaches. Specifically, attendees will explore: what topics are studied and how; what research methodologies yield the most important results; and case studies on actual study scopes and findings.
Erik Glitman, Fletcher/CSI’s Managing Director, said that “Fletcher/CSI’s Insurance Strategies practice is dedicated to serving the Health Insurance industry with a team of experienced consultants and research analysts who conduct studies focusing on competitive business strategy. We’re excited to be asked to share this presentation and to be participants at the conference once again in 2010.”
Lisa Hicks has 30 years of insurance experience, having held middle-to-senior management roles in business strategy, corporate marketing, and corporate communications. Her research experience includes managing studies involving new product development, business strategy consulting, best practices, competitor profiling, marketing strategies, sales tactics, prospecting, pricing, and distribution. Ms. Hicks’ knowledge of insurance coverages and markets spans all lines, including life, health, personal and commercial property and casualty, surety, and alternative risk. Ms. Hicks also has a strong consulting background working with agents/brokers, executive leadership, and product management.
Fletcher/CSI has served the health care industry for over 20 years, providing accurate, timely and actionable competitive intelligence and strategic consulting services. The company’s strong team of health insurance specialists understands the unique drivers of the insurance market, its competitors, products and customer needs.
As the most comprehensive payor conference addressing all areas of product innovation, the 2010 New Product Innovation, Design & Development for Health Plans Conference focuses on optimizing product management, development, strategy, and marketing, while dramatically sharpening attendees innovation skills and preparing for 2011 and beyond. The conference will take place at the Affinia Hotel, Chicago, IL on September 29-Oct 1, 2010.
For more information about Fletcher/CSI please contact:
Lisa Hicks
Vice President, Insurance Strategies
Fletcher/CSI
802-660-9636 x. 6302
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