GIL 2011: Silicon Valley
Posted by LyndaEngler on August 31, 2011
Erik Glitman of Fletcher/CSI, LLC will be facilitating the interactive session “Anticipating Mega Trends – Using Adjacent Markets to Identify Trends, Impacts, and Opportunities” on Tuesday, September 13th, 2011 at GIL 2011: Silicon Valley, the7th Annual Growth, Innovation and Leadership Global Congress in San Jose, CA.
This session will explore how leaders can use adjacent markets to identify developments and gain early warning of emerging trends. Discussion will focus on tools to determine relevant adjacent markets and track trends in those markets. Building on the discussion of tools and techniques, the session will provide insight into how to analyze mega trends based on activity in adjacent markets and how to apply analysis results to establishing sustainable competitive advantage.
Key Take-Aways:
- Increased awareness of the role adjacent markets have in tracking mega trends
- Tools that help identify and track developments in adjacent markets
- Methods to transfer knowledge of adjacent market developments to strategy creation
Glitman said, “I’m looking forward to an exciting session with lots of interaction as we try to build awareness about adjacent markets and share tools to identify trends, impacts, and opportunities. Our firm has been helping clients identify adjacent markets, and their role as leading indicators of change, for several years now. What we have learned is that the migration time for a trend from an adjacent market to the core market has decreased and the impacts have become more significant. The session’s interactivity will help us all learn from the experiences of others.”
About Fletcher/CSI: For over 20 years, Fletcher/CSI has been a trusted advisor to Fortune 1000 clients and the top choice provider of high impact, competitive intelligence and strategy consulting services. They provide accurate and timely assessments of competitive positioning, milestone achievement, market conditions, strategic opportunities, and comprehensive competitive business solutions based on verified information.
Fletcher/CSI is a sponsor and participant in Frost & Sullivan’s Global community of Growth, Innovation and Leadership. The event is focused on engaging, sharing, and inspiring a continuous flow of new ideas and fresh perspectives which leverage innovation as a resource to help shape a better future for the growth of our companies and our careers. The conference will take place at the Fairmont San Jose Hotel, San Jose, CA on September 11-14, 2011.
