The internet was supposed to make it easier to communicate, change the way we do business, and create equality across the globe. It has been largely successful in some respects, has failed in others, and is still creating more promises than it can keep. Overall, the internet has been a positive influence on the competitive intelligence (CI) professional. Some of the bigger gains from internet technology stemmed from the areas of what is commonly called Web 2.0 and the customization it makes possible.
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